Hard to picture frames
Confident frame choice
Slow decisions
Faster selection
Overloaded staff
Self-service via NFC
HMW Questions:
A primary persona capturing the needs and decision-making of B-Art's core customers.
Hard to picture frames
1. How might we help customers confidently preview frames on their own artwork? 2. How might we speed up in-store decisions while keeping the experience personal?
The user flow was mapped out, with a focus on the onboarding process for new users.
Clean, modern, and refined, reflecting the studio's heritage and its move into digital.
The logo and palette feel timeless and gallery-like, so the artwork stays in focus. White keeps content clear, while deep green highlights key actions.
Simple typography keeps the interface easy to navigate. The moodboard draws on gallery spaces and craftsmanship: neutral tones and natural textures for a calm, trustworthy feel.
High-fidelity screens built on the new branding, prototyped for user testing and feedback.
