The Challenge & Goal:
No time to eat healthy
Simple, quick meal planning
Budget-friendly personalized recipes
Free, easy-to-use features
Healthy food feels expensive
Complex, paywalled apps staff
Persona:
We created personas for GoodBites' core users to understand their eating habits, motivations, and pain points.
A sitemap defining the app's structure and how users navigate its core features.
SiteMap:
Branding:
Low-Fi:
Hi-Fi:
Fresh, warm, and approachable branding that makes healthy eating feel easy and enjoyable.
Lo-fi wireframes to explore core features and test early user flows.
High-fidelity screens, prototyped for user testing and feedback
The GoodBites project resulted in an accessible and engaging nutrition app focused on simplicity and user needs.
By combining research, clear user flows, and a friendly visual identity, the design supports healthier habits in a practical and motivating way
High Fidelity Wireframes
