Concerts have changed dramatically over the past century, from jazz clubs to stadium tours and livestreams. Allure Stage looks 100 years back and forward, asking what a concert might feel like in the future.
Concept:
Present · 2010s–2040s
Festivals go global, concerts go online, and haptic tech arrives.
Future · 2050s–2060s
AR glasses, holographic performers, and AI-generated artists.
Past · 1920s–1950s
From jazz speakeasies to swing ballrooms and the first rock shows.
The Timeline:
We researched how concerts evolved decade by decade and imagined where they're heading. I designed the timeline as a series of vinyl records, one for each era, from 1920s jazz halls to the holographic shows of the 2070s.
We built the concert itself as a WebXR experience in A-Frame. I set up and deployed it on Meta Quest 3, so visitors could step into a concert of the future. Inside, they see the full stage and a crowd of other fans, and can explore a venue map, browse merch, and follow song lyrics in real time
We built a life-size boombox by hand and turned our booth into a small concert space with lights and sound. With only one headset, a line quickly formed, so we made the wait part of the experience. I designed 3D-printed vinyl record keychains with NFC tags: guests tapped them with their phones to open a short survey about our concert timeline, then kept the keychain as a souvenir.
Year and Show, George Brown College
Recorded on Meta Quest 3
